Digital Web Trends Predictions For 2018 - DigiWeb Trends


DigiWeb Trends

Helps readers keep tabs on the fast-paced world of tech with all the recent news, fun product reviews, insightful editorials, and one-of-a-kind sneak peeks.

Wednesday, February 14, 2018

Digital Web Trends Predictions For 2018

The year 2017 has been a topsy-turvy year for the digital world. On the one hand, this year witnessed Instagram rising to new heights in terms of user engagement, and on the other, Facebook’s organic reach was revived with major tweaks.

The digital world also saw influencers becoming a big part of every brand’s media plan. With cheaper data plans, Indians started watching more videos than ever. So, the question is, what does 2018 have in store for the digital marketing industry? How can digital marketers, startup founders, and freelancers plan ahead for the year 2018?

Here are some digital marketing trends predictions for 2018:
1. Video Will Become Bigger

Videos have become a major part of the digital world. With Facebook testing video monetization like YouTube, it is clear that the trend is here to stay. Subscription video platforms such as Netflix, Amazon Prime, Voot etc have also witnessed an increase in viewership. All brands are adopting video ads, video storytelling, collaborating with video influencers, and what not. In 2018, if you are not up-to-date with video creation skills, you might be lagging behind.

2. Google Might Release Voice Search Based SEO Algorithm

With upcoming and new internet users preferring less written content and more visual and audio content, video search might take a concrete shape in 2018.
Currently, Google’s SEO (Search Engine Optimisation) algorithm largely depends on written content. However, with increasing video content and audio searches, Google might soon come up with an audio search-based SEO algorithm. Currently, video SEO is highly dependent on the tags, or descriptions being written along with the videos. However, in time, Google may start ranking videos based on their voice/video quality, similar to what it does to the written content.
3. Storytelling By Brands

It is becoming harder by the day to sell without a story. That trend will grow in 2018, and we could see more “BTS” or Behind the Scenes by big brands. If you are managing a brand, it would be great if you state candid facts about the brand, along with CTA posts. Recently, a letter and sharpeners for left-handed children designed by Hindustan Pencils (the brand which owns Nataraj and Apsara Pencils) went viral.

Related Articles: Read Here 

For the Latest News, Tech News, Featured Posts and Recent Updates checkout DigiWeb Trends.

No comments:

Post a Comment